Profit and Cash Pressure
Strong revenue can conceal weak margins, inconsistent cash flow, and unprofitable activities.
Following up on Alex's message
Get a Fresh, Outside Read on Where Your Business Actually Stands
A short walkthrough of the Fresh Eyes Assessment, the same process Alex uses with every new client, before any commitment is asked of you.
7-minute briefing
No cost or obligation
Watch the short briefingSee exactly how the Fresh Eyes Assessment works
30-minute conversation · Mon-Thu · No cost, no obligation
The operating experience behind the perspective
$4M→$40MMGlobal CPG account grown
$80MMP&L led across two plants
400Employees under his leadership
0%Turnover maintained as CRO
Quick self-check
Which of These Show Up in Your Business?
Individually, these issues can look manageable. When several appear together, they may point to a deeper financial, operational, or leadership constraint.
Results that fall short of your potential
Lack of organizational clarity
Net income below industry benchmarks
Strong sales, weak cash flow
Unclear growth strategy
High turnover
Enterprise value less than desired
Need for outside skillset and accountability
No clear succession plan
If two or more feel familiar, the question is not whether the business is working. It is whether it is working as well as it should.
The hidden cost of waiting
What unresolved complexity can quietly cost an owner
Slower Decisions
Unclear priorities and incomplete information can delay decisions, investment, and growth opportunities.
Increasing Owner Dependence
When too much knowledge and authority remain with the owner, leadership capacity, succession options, and enterprise value can suffer.
Waiting rarely creates clarity by itself. A disciplined outside review can reveal which issue deserves attention first.
Get a Fresh Set of Eyes on My Business →The Fresh Eyes Method
What Actually Happens, Step by Step
Clarity before commitment, using the same disciplined process with every new client.
1
Understand the numbers
Statement Review
A comprehensive financial statement review and strategic questionnaire to understand where your business really stands.
You'll know your numbers are actually understood before any recommendation is made.2
Clarify the gap
Owner Meeting
A direct conversation about the current and desired state of the business. No scripts, no pressure.
You'll get a direct conversation about where the business really stands today.3
Prioritize what matters
Fresh Eyes Report
A clear, prioritized report and the beginning of an individualized strategic plan built together.
You'll walk away with a clear report and a defined next step, whatever you decide to do with it.Who this is built for
Founder-led SMBs roughly $2M-$50M in revenue
For owners who want a real operating partner. If you're looking for a slide deck and a handshake, this isn't that. Alex stays in the business after the report, not just at the presentation.
Client results
Trusted for Practical Guidance and Follow-Through
Recent feedback from business owners who have worked with Alex.
CM
Charlie McMahon
President, McMahon Exterminating, Inc.
★★★★★
“I highly recommend Dominion Consulting and Alex Abbott. Alex has been fantastic to work with from start to finish. He's knowledgeable, responsive, and genuinely cares about helping his clients succeed. He takes the time to explain things clearly, follows through on his commitments, and always makes the process easy.”
“If you're looking for someone you can trust who provides excellent service and delivers results, I wouldn't hesitate to recommend Alex and Dominion Consulting.”
AO
Alex Oliver
Business owner
★★★★★
“Alex is highly professional and brings valuable real-world experience. He is a reliable resource you can call on for informed, educated guidance.”
“His ability to quickly step in and adapt to where we were in our business was a huge relief. We weren't sure where to start, but he made the entire process straightforward and seamless.”
Operational capacity + cash flow
Harmony Wood Designs
Strengthened operational capacity by adding key team members and resolving critical cash-flow challenges through enhanced financial management. Now building a cost and profitability model for sustainable margin improvement into 2026.
Product launch + innovation
Davis Foods
Driving the launch of a large-scale new food product not currently available in the market, alongside a patented, one-of-a-kind consumer dispensing product.
Alex AbbottFounder, Dominion Consulting
Meet your advisor
Executive experience, applied to the realities of owner-led business.
Alex has led P&L, product-line, and commercial teams across manufacturing, plastics, paper, erosion control, marine, and home construction, and has been an SMB owner himself.
Over 10+ years of executive-level experience, including growing a global CPG account from $4M to $40MM, leading an $80MM P&L across two manufacturing locations and 400 employees, and serving as CRO of an SMB manufacturer that nearly tripled in size while maintaining 0% turnover.
MPO: The DriverESTJPredictive Index: StrategistMBA, University of IndianapolisMA Systematic Theology, RTS
Common questions
Before You Book, You Probably Want to Know...
The assessment is designed to give you a clearer view before you make any ongoing commitment.
The LinkedIn message is an invitation to explore whether a business conversation would be useful, but the Fresh Eyes Assessment is not designed as a pressure-based sales call. Alex will review your situation, provide an outside perspective, and discuss further work only if there is a genuine fit and you want to continue.
A CPA reports on what already happened. A typical consultant hands you a deck and moves on. Dominion360 is built to stay involved: ongoing advisory meetings, team assessment, and direct access between sessions, not a one-time engagement.
You get a financial statement review, an owner meeting, and a written Fresh Eyes Report with a prioritized set of moves. From there, any ongoing partnership is scoped together. Nothing is assumed or auto-billed.
No. Alex's background spans manufacturing, plastics, paper, erosion control, marine, and home construction, but the advisory model is built for founder-led SMBs broadly, roughly $2M-$50M in revenue, not one specific industry.
No. The Fresh Eyes Assessment is a no-cost, no-obligation first step. Anything beyond that is a custom proposal you agree to before it starts.
That's exactly what the assessment is for: a clear-eyed look at where things stand, with no pressure to commit to anything further.
Choose a time that works
Ready to See Where Your Business Actually Stands?
No cost, no obligation. Pick a time for your 30-minute Fresh Eyes Assessment with Alex.
A focused outside perspectiveClearer priorities and next movesNo automatic commitment
Alex's availabilityMonday-Thursday, 8:00 AM-3:00 PM Central
Book your conversation
Select an available date and time
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